The New York Times' Pick for Best Mascara Will Surprise Youoriginally appeared onParade. Is finding the perfect mascara possible? Even with good go-to formulas, there's always a little something that could be better. And some options out there are so frustrating with all their flaking and smearing, that it has caused us to embracethe no-mascara trend. So we looked toThe New York Times'Wirecutter fortheir 2025 picksselected by rigorous testing of 30different mascarasthat they then narrowed down to 12 that were blind-tested by a panel. We're so happy they have time for that, because their top pick truly surprised us. (To be honest, we're a little surprised they tested this one at all, since it's by a relatively-new celebrity brand.) Drumroll with mascara tubes please!The New York Timeschoice for best everyday mascara is: Rare Beauty's vegan volumizing mascara is a buildable formula (meaning you can put a few layers on) "and it stays put all day without running or crumbling,"The Timesfound. The also said that it both volumizes and lengthens, and it can be tough to find a formula that truly does both. Their testers also found that just one coat provides a lot of pigment, and although it goes on clumpy, a basic comb through evenly distributes the product, which stays put all day. Gomez, 33, is in her mogul-era, and we're so happy she's sharing the wealth and making great products that are also affordable. She seems to really enjoy the process, too. "It's something I've always had a passion for, it's my job and I love it." Related:The Best Makeup Trick for Hooded Eyelids, According to Celebrity Makeup Artist Mally Roncal Related:5 Habits of French Women Over 50 Who Look Ageless This mascara comes with a big, fluffy brush, which got high marks fromNew Beauty,which also celebrated this mascara last year. In Rare Beauty's independent study of 120 people, 100 percent of users representing all lash types reported they had more length and volume after using the mascara; 95 percent had more lift; and 92 percent had more curl, New Beauty reported. In a different study on 58 people, 93 percent said the mascara separated and defined their lashes without clumping, and 92 percent said it created longer-looking lashes that last all day. When it comes to mascara, I always buy a mini if they offer one, since you should replace it every three months anyways (and I've never run out.) Try this one for just$12. Related:What Is the Skin Barrier and How Does It Change Over 50? Related: Up Next The New York Times' Pick for Best Mascara Will Surprise Youfirst appeared on Parade on Aug 16, 2025 This story was originally reported byParadeon Aug 16, 2025, where it first appeared.
